FEATURED PROJECTS
EVERY PROJECT BEGINS WITH AN IDEA.
Ideas are the currency of innovation. Whether they fill a hole in a deck, make a meeting, or win a pitch, I quickly generate an array of strategic and innovative solutions to any problem.
Design and copy are the sparks that illuminate the possibilities of an idea. I come from design, but as a leader I’ve learned to contribute engaging copy and design to any assignment.
Production brings ideas to life. Whether it’s film, web, experiential, social, product or a prototype, I love to make ideas into tangible things that find their way into culture.
MAKING THINGS
Back to Basics – Stranger Things in Ball Point Pen
When I accepted my first job as an Art Director, I remember my mom, and most people I knew outside the ad world, making a quick assumption that my job was to draw things. I had a degree in Art. Design, mind you. But, from the Art department. And my title had the word “Art” in it. […]
Elevated Bed, Elevated Mind
I live in a small two-bedroom home in San Francisco with my wife and two of our three kids, so space is at a premium. We’re always looking for ways to maximize our square footage and the kids bedrooms are not exempt. I spent a year or so staring at our middle son’s room and […]
San Francisco’s First Bike Park
Since 2008, I’ve donated thousands of hours of my time to help bring San Francisco it’s first bike park. Through my role as Co-Chair of the McLaren Bike Park Founders, I’ve done everything from project management and trail building, to logo design, social media admin, event planning, fundraising, community organizing, co-leading community meetings, and lobbying officials in San […]
Flightless Birds: A Study In Mortality
I commuted to work in San Francisco for over 10 years by bike and began to frequently notice dead pigeons in the road, in the gutter, and sometimes in the bike lane. The more I saw, the more I began to question my own mortality while sharing the streets with cars, cabs, speeding buses and […]
Designing Swag And Raising $25,000
We’ve sold hundreds of t-shirts at events and online over the last 8 years to raise funds for McLaren Bike Park. This year I designed and printed a new “Phase 1” edition that reflects the stage we’re at with the design of the park. We made with the classic mbp gear logo. Stickers are a must for […]
Dusty and Dustin, A Printmaking Reunion
My childhood friend and art school colleague, Dusty Herbig is an Associate Professor at Syracuse University College of Visual and Performing arts. He teaches lithography, intaglio, serigraphy, relief, and all levels of advanced and graduate courses. He also serves as the director and master printer of Lake Effect Editions, the press of the printmaking program. Dusty was […]
I love ideas no matter what form they take.
Doing something others say can’t be done. Executing in a beautiful way.
Causing people to think, feel, and act. That’s what makes me happy.
RECOMMENDATIONS
I really enjoy and respect Dustin. Not only he’s fantastic during the concept development stage, he also very detail oriented while executing the idea. Great taste level, very focused and easy to work with.
Sergio Lopez – Head of Production
Dustin is not only a talented creative director, but also a great designer and creative thinker. Perhaps most importantly, he is very strategic and so is a great partner for a planner to have…
Mark Lewis – CMO
Dustin is all about the idea. He eats, breathes, sleeps ideas. He’s a versatile thinker – art/copy, digital/traditional… He has an infectious enthusiasm for doing things right and the attention to detail to back that up.
Sam Cannon – ECD
DUSTIN D. SMITH 